{"id":281,"date":"2026-09-28T08:28:15","date_gmt":"2026-09-28T05:28:15","guid":{"rendered":"https:\/\/www.veebiekspert.ee\/tehtud-tood\/toidupakk\/"},"modified":"2026-09-28T03:19:14","modified_gmt":"2026-09-28T00:19:14","slug":"toidupakk","status":"publish","type":"ve_project","link":"https:\/\/www.veebiekspert.ee\/en\/work\/toidupakk\/","title":{"rendered":"Toidupakk.ee \u2013 outdoor food and gear online store"},"content":{"rendered":"<h2>The client<\/h2>\n<p>Toidupakk.ee (MatkaPro) sells Tactical Foodpack freeze-dried outdoor meals, emergency food kits, hiking gear, power banks, supplements, clothing and footwear. In addition to the online store, they have a showroom in Kiili, Estonia.<\/p>\n<h2>The goal<\/h2>\n<p>The product range is wide and shoppers vary: hikers, people building emergency supplies and retailers. The store had to make finding products easy, highlight popular products and offers, and stay fast with a large number of products.<\/p>\n<h2>The solution<\/h2>\n<ul>\n<li><strong>Clear navigation:<\/strong> a category menu with icons, a large product search and image-based categories on the homepage.<\/li>\n<li><strong>A homepage that sells:<\/strong> campaign banners, best-selling and new products and prominent discounts.<\/li>\n<li><strong>Trust:<\/strong> product ratings, delivery time and the free shipping threshold are visible, and contacts and showroom details are in the header.<\/li>\n<li><strong>Quick add:<\/strong> products can be added to the cart straight from the list; for variable products the variant is chosen on the product page.<\/li>\n<li><strong>Multilingual:<\/strong> the store works in several languages.<\/li>\n<li><strong>Speed:<\/strong> caching and optimised loading so a large product range doesn&#8217;t slow the site down.<\/li>\n<\/ul>\n<h2>Technology<\/h2>\n<p>WordPress, WooCommerce, Elementor, WPML and WP Rocket.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A multilingual online store for outdoor food, emergency food kits and hiking gear: a clear category menu, popular and new products on the homepage, ratings and a fast path to the cart.<\/p>\n","protected":false},"featured_media":195,"menu_order":0,"template":"","ve_project_type":[25],"class_list":["post-281","ve_project","type-ve_project","status-publish","has-post-thumbnail","hentry","ve_project_type-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toidupakk.ee Online Store \u2013 Case Study | Veebiekspert<\/title>\n<meta name=\"description\" content=\"Toidupakk.ee online store for outdoor food and hiking gear: WooCommerce, multilingual, category menu, product search, ratings and fast loading. 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