Kodusoe – website for a stove building and heating company

The client

Kodusoe (Kodu Soojaks OÜ) does stove building work in Tallinn, Tartu and across Estonia: it builds, repairs and renovates stoves, cookers, fireplaces and chimneys, and sells and installs modular stoves and chimneys. The company holds a master stove builder-restorer (level 5) qualification and gives a 5-year warranty on its work.

The goal

A customer looking for a heating appliance wants to see that the contractor is an expert and quickly find the right product or service. The new website had to highlight the masters’ qualifications and completed work, organise a wide range of services and products, and make calling or requesting a quote as easy as possible. The client also needed to be able to manage the content themselves.

The solution

• Clear structure: products (modular stoves, modular chimneys, fireplace inserts, stove doors, materials, special offers) and services (repairs, heat-storing fireplaces, expert assessment, consultation, legalisation, design) each have their own page and menu item.
• Completed work: a gallery by category – tiled stoves, finished stoves and fireplaces – with photos and descriptions of each project.
• Trust: the qualification, the 5-year warranty and emergency help are visible right in the header and on the homepage.
• Contact always at hand: phone numbers in the header, a “Request a quote” button on every page and an enquiry form.
• Blog: advice on choosing, maintaining and safely using a heating appliance, organised by topic.
• SEO: a separate page for every product and service, a proper heading structure, structured data and page metadata.
• Managed by the client: the header, footer and pages are built with Elementor, so text, images and offers can be changed without a developer.
• Mobile-friendly: the design and menu are built for small screens too.

Technology

WordPress, Elementor and a custom theme, Contact Form 7 enquiry forms, structured data and an SEO-friendly page structure.