LEI System – international LEI service website

The client

LEI System is a GLEIF-accredited LEI registration agent based in Tallinn. The company helps businesses, funds and trusts obtain and manage an LEI code (Legal Entity Identifier) – an international 20-character identifier required, for example, in securities transactions, cross-border payments and bank customer due diligence.

The goal

An LEI buyer is usually in a hurry: the bank or broker needs the code now. The website had to explain a complex regulatory topic simply, build trust and get the customer to an order as quickly as possible – whatever country they come from.

The solution

• A clear path to ordering: registration, renewal and transfer are separate journeys, and 1-, 3- and 5-year plans are easy to compare side by side.
• International: language, region and currency selection and local payment methods from cards to bank links and digital wallets.
• Trust visible immediately: accreditation, LEI codes issued in real time and statistics on the first screen.
• Search: LEI code or company search directly on the website.
• Content for search engines: a blog, a thorough FAQ and industry pages (payments, banking, crypto, KYC/KYB) that bring organic traffic.
• On every device: ordering is easy on both desktop and mobile.

Technology

WordPress and WooCommerce, Stripe payments (including SCA strong authentication), multilingual content and multiple currencies, and automated deployment with Bitbucket Pipelines.

Alongside the website we also developed a customer portal – see LEI Manager.