ProsaWood – wooden eyewear and watch online store

The client

ProsaWood is an Estonian design brand that makes wooden watches, sunglasses, eyeglasses and other products. Products can be personally engraved and are sold worldwide.

The goal

With a design product, people buy a story and an emotion. The online store had to convey the brand’s connection to nature, show products large and make buying easy for both local and international customers.

The solution

• Visuals first: a dark, calm design, large product images and a slider on the homepage.
• Clear product range: watches, sunglasses, eyeglasses and other products are one click away from the homepage.
• Brand story: the story, mission and vision plus a planted-trees counter highlight what makes the brand special.
• Trust: Trustpilot and social media reviews, delivery time, free shipping threshold and payment methods are visible right away.
• Multilingual: Estonian, English and Russian and a shopping journey suited to international customers.
• Extras: e-gift cards, newsletter, blog and FAQ.
• Mobile-friendly: the design was thought through separately for small screens.

Technology

WordPress, WooCommerce and Elementor, multilingual content, cookie consent management and international payment and delivery methods.