Case study · E-commerce

Toidupakk.ee – outdoor food and gear online store

A multilingual online store for outdoor food, emergency food kits and hiking gear: a clear category menu, popular and new products on the homepage, ratings and a fast path to the cart.

Client: Toidupakk.ee (MatkaPro)
Industry: Outdoor gear and e-commerce
Technologies: WordPress, WooCommerce, Elementor, WPML, WP Rocket

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Toidupakk.ee – outdoor food and gear online store – desktop view

Toidupakk.ee – outdoor food and gear online store – mobile view

Hover over the devices to scroll through the pageThe page scrolls automatically on the devices

The client

Toidupakk.ee (MatkaPro) sells Tactical Foodpack freeze-dried outdoor meals, emergency food kits, hiking gear, power banks, supplements, clothing and footwear. In addition to the online store, they have a showroom in Kiili, Estonia.

The goal

The product range is wide and shoppers vary: hikers, people building emergency supplies and retailers. The store had to make finding products easy, highlight popular products and offers, and stay fast with a large number of products.

The solution

Clear navigation: a category menu with icons, a large product search and image-based categories on the homepage.
A homepage that sells: campaign banners, best-selling and new products and prominent discounts.
Trust: product ratings, delivery time and the free shipping threshold are visible, and contacts and showroom details are in the header.
Quick add: products can be added to the cart straight from the list; for variable products the variant is chosen on the product page.
Multilingual: the store works in several languages.
Speed: caching and optimised loading so a large product range doesn’t slow the site down.